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THE TALE OF HOFFMAN
For over two decades, Howard has constantly raised the standard of custom radio imaging.
As Creative Director for KABC/ESPN Radio in Los Angeles, he immersed his talents into creating a living brand for these two heritage stations.
For news/talk, he laser-focused on KABC's stationality - not ideology - and the result was a broad-based audience that has not been matched since.
On the sports side, he worked directly with franchises and their broadcasters - among them were legends like Vin Scully, Nick Nickson, Charley Steiner and Ralph Lawler - to concoct some remarkable ear candy that tied the teams, the fans and the stations together in one great cheering section.
In 2011, he went out on his own to open Vitaphone Studios, which now maintains a loyal roster of news/talk, music and sports outlets, delivering crisp deadline-intensive results that still win awards to this day.
Get serious about your sound. Get a pro. Call Hoffman.
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